The world of artificial intelligence is exploding into a reality. The days of science-fiction, where artificially manipulated, robots terrorize humanity, is yesterday’s fodder for fantasy. Today, AI is entrusted with making our lives easier. One of the areas where AI is becoming increasingly more visible is in marketing. Here is how AI is improving the world of business marketing.
Free up people to do people work
One of the first things that software programs, and ultimately AI, have done to help marketers is to handle massive amounts of data. By using artificial intelligence, companies can entrust the people projects back to their people.
Massive amounts of data are being collected that are not only impractical for humans to thoroughly analyze, but actually impossible. AI can analyze data and then make decisions about that data in often a fraction of the time humans can.
Until the world gains an acceptable level of comfort conducting business with a machine, humans will still be essential in marketing. However, with the massive amounts of direct data generated from marketing campaigns alone, AI frees people up to do, people work.
Business workers understand all too well the idea of brainstorming sessions to hash out marketing strategies. Artificial intelligence by its nature is designed to produce solutions to complex problems.
Sometimes a whole boardroom of humans cannot agree on what is the best marketing solution for their products. When marketing departments employ the critically analytical feedback of AI, they add another source for marketing solutions. Sure, these solutions are devoid of human instinct, but they are also without human bias.
The ultimate goal is to create the most successful and efficient marketing strategy. By using the helpful resources available from AI, marketers can add a valuable source of information. As AI continues to develop, they may gain the ability to analyze emotions. The end objective is to discover the best marketing strategy, and AI will help find and even implement solutions.
People still generate the emotions needed to close a sale, or produce an urgency to buy. Marketing plans continue to compile massive amounts of personal data to uncover who people are, what they want, and what will trigger them to be a customer.
AI can be the difference-maker between average profitability, and using the technology to reach for higher levels of business success. It can analyze data and use this data to offer workable solutions. AI is ready today, to free up people to do people kinds of things in marketing.